- Andrea

Thoughtful strategy, stories with soul, good people, and work that means something.

I'm the founder of Just Psalm Agency, a social media strategist, writer, and editor who believes good businesses deserve to be understood.

Good stories / Real connection / Meaningful work / Good stories / Real connection / Meaningful work / Good stories / Real connection / Meaningful work / Good stories / Real connection / Meaningful work / 

Before Just Psalm, I spent around seven years writing and editing across lifestyle, wellness, style, social media, and digital media.

My work has appeared in publications including:

Forbes Advisor · GQ · Reader's Digest · Bustle

My background in journalism taught me to ask better questions, understand different audiences, and make ideas clear and engaging. It also gave me a pretty good instinct for what makes people pay attention.

Now, I bring that experience to social media, combining thoughtful strategy, creative thinking, and a slightly obsessive understanding of the internet to help businesses communicate what makes them worth paying attention to.

words
An eye on social.
A background in

and still feel like your social presence isn't communicating what makes you different.

and struggle to turn it into content.

yet...

You can care deeply about your audience

yet...

You can have expertise worth sharing

yet...

Because I've seen how easy it is for good businesses to struggle with something that shouldn't have to feel so complicated
You can know your business inside out

and still have no idea what to post.

clear
genuinely theirs
intentional

I help businesses make sense of what they have to say – and turn it into a social presence that feels clear, intentional, and genuinely theirs.

That's where I come in.

Your business has its own perspective, priorities, and personality. Your social presence should reflect that.

Personal to you.

You know your business. I bring the social media expertise. The best work comes from putting both to use.

Better together.

Social media never stands still. I stay close to what's changing without letting every new trend dictate the strategy.

Curious about what's next.

There's a reason behind the plan. Every piece of content should have a purpose.

Clear, always.

There's a reason behind the plan. Every piece of content should have a purpose.

Thoughtful by design.
A few things I bring to the table
04
Collaboration

Bringing your knowledge of your business together with my experience in social media. The best work happens when we're building it together.

Content & planning

Turning ideas into thoughtful content and a plan that keeps everything moving.

Creative direction

Shaping content that feels considered, recognisable, and connected to your brand.

You work with Andrea.

Just Psalm may be an agency, but your project never disappears into a team of people you've never met.

I'm the person leading the strategy, guiding the creative, and working with you throughout the process. I take the time to understand your business, ask the right questions, and make sure the work has a clear purpose behind it.

01
Strategy & direction

Understanding your business, your audience, and where social media can make a difference.

02
03
personally involved, always
no pressure, promise
ready when you are

Whether you know exactly what you need or you're still working it out, let's talk about where you are and where you'd like to go.

You don't have to figure it all out first.